Toronto Crime Stoppers kicks off Crime Stoppers Month with new creative campaigns

Toronto Police Service News Release

Toronto Crime Stoppers kicks off Crime Stoppers Month with new creative campaigns

Friday, January 9, 2015 - 12:01 PM
Crime Stoppers:  416-808-7260

On January 9, 2015, Toronto Crime Stoppers kicked off Crime Stoppers Month in partnership with the Toronto Police Service and creative agency DDB Canada, Toronto.

This year, Toronto Crime Stoppers will be launching several awareness campaigns highlighting issues relevant to today's young people.

After drug-related deaths in the summer of 2014, Toronto Crime Stoppers - with the expertise of DDB Canada, Toronto - created the "Cookin' With Molly" campaign. This poster and video series raises awareness around the dangers of taking illicit drugs, particularly from unknown sources.

To view #CookinWithMolly click here.

Given several incidents of school violence over the last year, Toronto Crime Stoppers is also revisiting its school campaign. Again in partnership with DDB Canada, Toronto, a new and innovative Student Crime Stoppers program will be launched in the spring.

Toronto Crime Stoppers, celebrating its 31st year, is still the largest program of its kind in Canada and is respected internationally for its programs and awareness campaigns. Crime Stoppers Month, recognized around the world, is an opportunity for programs to launch new initiatives and applaud its partners in the media, police and community, including corporate sponsors.

Crime Stoppers is a partnership of the public, police and media that provides the community with an anonymous way of assisting police with solving crime and improving a neighbourhood's quality of life. Identities will never be revealed, tipsters will never have to go to court and information may result in cash rewards of up to $2,000.

To learn more click here or to submit a tip anonymously, call 416-222-TIPS (8477), online at www.222tips.com, text TOR and your message to CRIMES (274637), or Leave A Tip on Facebook. Download the free Crime Stoppers Mobile App on iTunes, Google Play or Blackberry App World.

Meaghan Gray, Corporate Communications, for Toronto Crime Stoppers