Toronto Crime Stoppers launches retail theft campaign

Toronto Police Service News Release

Toronto Crime Stoppers launches retail theft campaign

Wednesday, November 13, 2013 - 2:39 PM
Corporate Communications
416-808-7100

In time for the holiday shopping season, Toronto Crime Stoppers has launched a retail theft campaign to raise awareness about shoplifting.

Retail theft has become a lucrative criminal enterprise, costing Canadian retailers almost $4 billion a year in lost revenue. These costs are passed on to consumers with higher prices on frequently purchased products.

The awareness campaign, consisting of posters, flyers, radio spots and website www.ItCostsUsAll.com, was created in partnership with DDB Canada and will be displayed in retail locations across the city.

Toronto Crime Stoppers would like to thank the following corporate partners for their support of this program:

- Retail Council of Canada
- BOMA Toronto
- Interac Association
- FACECROOK
- TJX Canada
- Loblaw Companies
- Sobeys
- Mac's Convenience Stores and Building Technologies

It is hoped this proactive campaign will educate consumers by bringing awareness to the issue of organized retail crime and encourage the public to contact Crime Stoppers to report suspected cases of shoplifting.

Toronto Crime Stoppers is pleased to have the support of the Toronto Police Service and the Ontario Association of Crime Stoppers.

Copies of the creative campaign from DDB Canada can be seen below and, for more information on the campaign, please contact Sean Sportun, Vice Chair of Toronto Crime Stoppers, at 416-904-3805.

Crime Stoppers flyer

Crime Stoppers "Pharma" radio commercial

Crime Stoppers "Jeans" radio commercial

Crime Stoppers "Electronics" radio commercial

Crime Stoppers can be contacted anonymously at 416-222-TIPS (8477), online at www.222tips.com, text TOR and your message to CRIMES (274637), or Leave A Tip on Facebook. Download the free Crime Stoppers Mobile App on iTunes, Google Play or Blackberry App World.

Meaghan Gray, Corporate Communications, for Toronto Crime Stoppers