“STEP UP and Be Safe” – Pedestrian Campaign

Toronto Police Service News Release

Media Advisory

“STEP UP and Be Safe” – Pedestrian Campaign

Monday, November 4th, 2013, through Sunday November 10th, 2013.

Broadcast time: 10:49 AM
Sunday, November 3, 2013
Traffic Services:  416 808 1900

“Traffic Safety” continues to be identified as a Toronto Police Service priority with an
increased focus on pedestrian safety, especially seniors.

Collision analysis has shown that pedestrian fatalities represent approximately 62% of yearly traffic fatalities within the City of Toronto. In spite of previous successes and recognizing the efforts of all front line members, 31 pedestrians have lost their lives this year. This represents over 62% of the total of all traffic fatalities in Toronto from 2013 January to date. Seniors in particular are among the most vulnerable sector of road users, to date there have been 18 senior pedestrian fatalities representing 58% of pedestrian fatalities.

“STEP UP and Be Safe” – Pedestrian Campaign will begin Monday, November 4, 2013 and will conclude at midnight Sunday, November 10, 2013. The Toronto Police Service will continue to be diligent and promote education initiatives and associated enforcement strategies to enhance pedestrian safety within our communities.

November, the month that daylight savings time is introduced, has traditionally been the month when pedestrians are involved in the most collisions.

All police officers and parking enforcement officers will pay particular attention to those motorists, cyclists and pedestrians who commit offences in the vicinity of pedestrian crossovers, crosswalks, intersections, school zones (particularly primary schools) and crossing areas frequented by seniors.

Pedestrians are encouraged to avoid using distracting electronic devices when interacting with vehicular traffic.

Constable Clint Stibbe, Traffic Services, for S/Sgt Kemp, Traffic Services