2014 Project Red Ribbon Campaign, to Promote Sober Driving this Holiday Season

Toronto Police Service News Release

Media advisory, Tuesday, November 4, 2014, 10 a.m., Toronto Police Headquarters lobby, MADD Toronto launches 2014 Project Red Ribbon Campaign, to Promote Sober Driving this Holiday Season

Tuesday, November 4, 2014 - 8:14 AM
Traffic Services:  416-808-1900

On Tuesday, November 4, 2014 at 10 a.m., in Toronto Police Headquarters lobby, join the Toronto Police Service, the Toronto Chapter of MADD Canada, Ontario Provincial Police, Toronto Fire Service, Toronto Paramedic Services, the Ontario Government and Allstate Insurance Company of Canada (Project Red Ribbon title sponsor) for the local launch of Project Red Ribbon 2014.

This year marks the 27th anniversary of Project Red Ribbon, MADD Canada's longest-running public awareness campaign. The campaign runs from November 1, 2014, to January 7, 2015, a time when impaired driving is of heightened concern due to holiday parties and events.

Across the country, Canadians are asked to tie a MADD red ribbon to a vehicle, backpack, purse, key chain or briefcase. This symbolizes a commitment to drive sober during the holiday season and throughout the year. It also serves as a tribute to victims of impaired driving. Every day, an average of four Canadians are killed, and 174 are injured, as a result of impaired driving crashes.

Red ribbons are available from the MADD Toronto office, Allstate Insurance Company offices and, as of December 1, 2014, LCBO stores. In addition, MADD volunteers will be handing out ribbons at TTC subway stations during rush hour from November 21-27, 2014.

For more news, visit TPSnews.ca.

Constable David Hopkinson, Corporate Communications, for Constable Clint Stibbe, Traffic Services