Sober Driving this Holiday Season

Toronto Police Service News Release

Media advisory, Tuesday, November 6, 2012, 10 a.m., Toronto Police Service Headquarters, Main Lobby, 2012 Project Red Ribbon Campaign to Promote Sober Driving this Holiday Season

Monday, November 5, 2012 - 4:00 PM
Traffic Services:  416-808-1900

On Tuesday, November 6, 2012, at 10 a.m., in the main lobby at 40 College Street, the Toronto Police Service, Toronto Fire Services, Toronto Emergency Medical Services, the Ontario Government and Allstate Insurance Company of Canada (Project Red Ribbon title sponsor) will launch Project Red Ribbon 2012.

This year marks the 25th anniversary of Project Red Ribbon, MADD Canada’s longest running and most well-known public awareness campaign. The campaign runs from November 1, 2012 to January 7, 2013, a period when impaired driving is of heightened concern due to holiday parties and events.

Across the country, Canadians are asked to tie a MADD red ribbon to a vehicle, backpack, purse, key chain or briefcase. This symbolizes a commitment to driving sober during the holiday season and throughout the year. It also serves as a tribute to victims of impaired driving. Everyday an average of four Canadians are killed and 174 are injured as a result of impaired driving crashes.

Red ribbons are available from the MADD Toronto office, Allstate Insurance Company offices and, as of December 1, LCBO stores. In addition, MADD volunteers will be handing out ribbons at TTC subway stations during rush hour from November 12 - 16, 2012.

Constable Tony Vella, Corporate Communications, for Constable Clint Stibbe, Traffic Services