Magical event returns to the Distillery Historic District, November
30 to December 16
TORONTO, November 5, 2012 – A seven hundred year old tradition
has now officially, and permanently, made its way into Toronto’s calendar and cultural
fabric. The Lowe’s Toronto Christmas Market, put on by the Distillery Historic District,
is on for a third year, November 30 to December 16. Organizers announced its program
today and, based on it and last year’s event, it’s going to mean a whole lot of
fun and magic for residents and tourists alike, from the very young to the elderly.
The only prerequisites: an appreciation for open-air activities, a curiosity for
Old World Christmas markets and an ability to walk on
cobblestone.
“The Lowe’s Christmas Market is a not-to-be-missed event,” said
Mathew Rosenblatt, one of the event’s creators. “In many ways it symbolizes what
Toronto has to offer – intrigue, fun, beauty through art, community and seasonal
celebrations of import to our residents.”
The event is free and expected to attract an estimated 200,000
visitors.
The Old World has rarely felt so
new and exciting
For the past 700 years, Christmas Markets have dotted the landscape
in Germany, Austria and other parts of Europe. Markets endear visitors with
their artisanal products, Christmas decorations, entertainment, festive activities
and ambience. Founded in 2010, the Lowe’s Toronto Christmas Market captures the
heritage and charm of these traditional European Christmas markets.
“On an ordinary day, the Distillery Historic District has a way
of transporting visitors to another time and place,” said Rosenblatt. “During this
two-week period, we’re able to offer visitors even more by allowing them to rediscover
the magic of Christmas and to experience the grandeur, sights and sounds of a traditional
European Christmas Market, right here amidst the comforts of Toronto.”
With over 40 vendors, 18,000 lights, a 45-foot White Spruce tree
donated by Trees Ontario and a wide variety of entertainment, the event features
a little something for everyone. There is Santa’s Lane that features a fairytale
forest maze, Santa’s House presented by Natrel Baboo, a children’s size gingerbread
house and the elves’ workshop presented by Lowe’s. New this year is The South Pole
presented by MasterCard’s Priceless Toronto, which offers a Ferris wheel, merry-go-round,
train and pony rides. With the help of sponsors and local merchants, the event also
features complimentary gift wrapping, a full-site license with a variety of beer
and mulled wine (Glühwein) gardens, specialty treats, handcrafted items, carolers,
and much more. Live musical entertainment from celebrity performers will also take
place each Thursday, Friday and Saturday evening at 7p.m.
The city is invited to get into the holiday spirit and join the
Lowe’s Toronto Christmas Market on Friday, November 30 at 6 p.m. for the official
tree lighting ceremony and special musical guests to mark the festival’s opening.
In addition, event organizers will also celebrate St. Nicholas day on December 5
and Saint Lucia Day on December 12, both beginning at 6 p.m.
For more information, visit www.torontochristmasmarket.com. Like
the event on Facebook: www.facebook.com/torontochristmasmarket or follow developments
on Twitter: @TOChristmasMkt.
About Lowe’s Toronto Christmas Market
The Lowe’s Toronto Christmas Market takes place at the Distillery
Historic District in downtown Toronto from November 30 to December 16. The event,
now in its third year, recreates the magic of traditional European Christmas markets
that began in the early 1400s and features family-friendly entertainment, food and
merchandise from around the world, outdoor heated beer and mulled wine gardens,
and a 45-foot White Spruce Christmas tree decorated with over 18,000 lights.
About Lowe’s
Founded in 1946 and based in Mooresville, N.C., Lowe’s is the
second-largest home improvement retailer in the world, serving approximately 15
million customers a week in its more than 1,700 stores in the United States, Canada
and Mexico. Lowe’s Companies Canada, ULC
first opened Canadian stores in December 2007 and now operates 32 stores in Ontario,
Alberta, Saskatchewan and British Columbia with more than 4,500 employees company-wide.
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For more information:
Kathleen Stelmach Mary Moniz
Torchia Communications Torchia Communications
(416) 341-9929 ext.224 (416) 341-9929 ext.221
kathleen@torchiacom.com mary@torchiacom.com
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