Monday, December 05, 2016

Rise in fatal collisions highest since 2002, Toronto Police Service releases PSA video #BeAlertBeSeen

Rise in fatal collisions highest since 2002, Toronto Police Service releases PSA video #BeAlertBeSeen

Monday, December 5, 2016 - 10:06 AM
Traffic Services:  416-808-1900

Traffic safety continues to be identified as a Service priority, with an increased focus on pedestrian safety, especially seniors.

Collision analysis has shown that pedestrian fatalities represent approximately 60% of yearly traffic fatalities within Toronto. A total of 41 pedestrians have lost their lives this year. This represents over 55% of the total of all traffic fatalities in Toronto in 2016. Seniors, in particular, are among the most vulnerable road-users. To date, there have been 27 senior pedestrian fatalities, representing over 65% of pedestrian fatalities.

Toronto Police Service Traffic Services has released a new Public Safety Announcement video. 

The #BeAlertBeSeen video offers suggestions to road-users on what they can do to make their commute a safe one:

- always be aware of your surroundings
- cross at designated locations
- look both ways
- never assume that drivers can see you, or are aware of your intent

The next time you cross the road, take a second to stop, *look*, listen, and think. That could save your life.

The video can be viewed on YouTube:  

"Some simple changes to your road-using behaviour could prevent a tragedy from occurring and get you home, safely, to your family," said Superintendent Gord Jones of TPS Traffic Services

The message is clear: all road-users need to do their job while crossing the street, driving a vehicle or riding a bicycle. Each group must focus on the task of moving through traffic safely, by being aware of your surroundings. Collisions can be prevented. Through continued vigilance, fatalities can be reduced. 

Please download the Toronto Police Service Mobile App for iOS or Android.

For more news, visit

Constable Caroline de Kloet, Corporate Communications, for Constable Clint Stibbe, Traffic Services

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