City of Toronto launches educational campaign for road safety

City of Toronto Media Relations has issued the following:

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News Release

October 20, 2014                   

City of Toronto launches educational campaign for road safety

The City of Toronto is launching an educational safety campaign to encourage pedestrians, drivers and cyclists to be more aware of one another – especially now, with the approach of a season with reduced daylight hours.

"Historically, we have seen an increase in the number of traffic collisions in the months of October and November, particularly for our most vulnerable users – pedestrians and cyclists," said Stephen Buckley, General Manager of Transportation Services. "This campaign is a reminder to all road users to pay increased attention to others when they are on the road at this time of year."

The advertising campaign, which appears on the sides of buses, in transit shelters and in other TTC locations, features a painted face with eyes focused on a pedestrian, a cyclist or a vehicle. The campaign uses the slogan "Stay Alert – Stay Safe."

More tips about road safety for pedestrians, cyclists and drivers, as well as the advertisement images, are available at http://www.toronto.ca/stayalert.

This news release is also available on the City's website: http://bit.ly/1Dszfae

Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of about 2.8 million people. It is a global centre for business, finance, arts and culture and is consistently ranked one of the world's most livable cities. Toronto is proud to be the Host City for the 2015 Pan American and Parapan American Games. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can visit http://www.toronto.ca, call 311, 24 hours a day, 7 days a week, or follow us @TorontoComms.

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Media contact: Steve Johnston, Strategic Communications, 416-392-4391, sjohnsto@toronto.ca