Public invited to learn more and provide comments on wayfinding in Toronto

City of Toronto Media Relations has issued the following:

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News Release:  September 25, 2014     

Public invited to learn more and provide comments on wayfinding in Toronto

The City of Toronto is hosting several public consultation activities to obtain input from residents, commuters and visitors on the City's proposed Wayfinding Strategy and an updated Highway Destination Signage Policy.

Wayfinding enables people to find their way around a city. More than just signs and maps, wayfinding comprises names, landmarks and new media, as well as elements of the public realm, such as lighting, street furniture and public art.

Public consultation activities include:

• September 26: A sign prototype will be installed at the southwest corner of Queen Street and Bay Street.

• September 26 to October 16: The public is invited to visit http://www.toronto.ca/wayfinding and participate in an online survey about the proposed wayfinding map and the prototype.

• October 2: From 6:30 to 9 p.m., an open house about the City's Wayfinding Strategy will take place at Metro Hall, 55 John St., Room 308/309, and will include a presentation on the Wayfinding Strategy and a draft Highway Destination Signage Policy.

• October 3: Visitors will have another opportunity to comment on the prototype sign installed at the southwest corner of Queen Street and Bay Street by attending a pop-up event between 11 a.m. and 2 p.m. on Friday.

The signage system will be rolled out in Toronto's financial district. The new wayfinding signage system is being developed by the City of Toronto in collaboration with two funding partners, the Toronto Financial District BIA and Tourism Toronto.

This news release is also available on the City's website: http://bit.ly/1xnwx5t

Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of about 2.8 million people. It is a global centre for business, finance, arts and culture and is consistently ranked one of the world's most livable cities. Toronto is proud to be the Host City for the 2015 Pan American and Parapan American Games. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can visit http://www.toronto.ca, call 311, 24 hours a day, 7 days a week, or follow us @TorontoComms.

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Media contact: Steve Johnston, Strategic Communications, 416-392-4391, sjohnsto@toronto.ca