Official launch of new mobile food bus

City of Toronto Media Relations has issued the following:
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Media Advisory:  October 30, 2013    

Official launch of new mobile food bus

Media are invited to the unveiling of a newly retrofitted bus that will deliver fresh, affordable foods in selected neighbourhoods across Toronto. The launch of the Mobile Good Food Market will be attended by special guests, community members, agency representatives and supporters.

Date: Thursday, October 31
Time: 11 a.m. to noon
Location: Corner of Gould Street and Victoria Street, on Ryerson University campus

Speakers:
Dr. David McKeown, Toronto's Medical Officer of Health
Andy Byford, Chief Executive Officer, Toronto Transit Commission
Debra Shime, United Way's Vice President of Community Impact
Debbie Field, Executive Director of FoodShare

The Mobile Good Food Market vehicle will sell food in neighbourhoods selected for the service through consultation with communities and an analysis of gaps in access to fresh, affordable food. This bus will be the first of its kind in Toronto.

There will be photo opportunities at the event on Thursday and media will be able to interview the speakers and meet community members. Media representatives are also invited to tour inside the retrofitted bus.

More information about this initiative is available at http://foodshare.net/mobilegoodfoodmarket.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.8 million people. Toronto's government is dedicated to delivering customer service excellence, creating a transparent and accountable government, reducing the size and cost of government and building a transportation city. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can dial 311, 24 hours a day, 7 days a week.

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Media contacts:

Kris Scheuer, Toronto Public Health, 416-338-8020, 416-677-6658 (mobile), kscheue@toronto.ca

Michelle Yao, United Way Toronto, 416-777-1444 x 340, 647-607-2823 (mobile), myao@uwgt.org

Debbie Field, Executive Director, FoodShare Toronto, 416-576-7349, debbie@foodshare.net